Strategic Plan 2015


By 2020, bicycling is an everyday, mainstream activity in communities across Sonoma County. Bicycling is recognized, accommodated and funded as a legitimate and essential mode of transportation. Sonoma County residents embrace a healthy and active lifestyle that includes safe and convenient active transportation options. As a result, Sonoma County communities enjoy lower health-care costs, a cleaner environment and more transportation choices. Sonoma County is a national model for innovative bicycle-friendly transportation facilities and programs.


The Sonoma County Bicycle Coalition promotes bicycling for transportation and recreation and works to educate the community about bicycle safety and the benefits of cycling, including good health and protecting the environment.


  1. Sonoma County has a transportation network, public policy, and patterns of development in which bicycling is a viable and appealing option for all.
  2. Sonoma County has a culture where bicyclists of all ages feel safe when bicycling in Sonoma County.
  3. Sonoma County continue to be recognized as a world class location for recreational and competitive bicycling.
  4. Sonoma County Department of Health Services (DHS), Sonoma County Office of Education (SCOE), and local health and education organizations promote the health, social and environmental benefits of bicycling.

Organizational Strategy O-1: Sonoma County Bicycle Coalition (SCBC) is a robust, financially sustainable organization with capacity to carry out the SCBC mission. Education and advocacy programs are financially independent and self-sustaining.

  •  Action O.1.1: Increase SCBC membership to 3,000 through an ongoing membership drive targeting areas of the County and segments of the bicycling community that are underrepresented in the current SCBC membership. Aggressively work to retain existing members.
  • Action O.1.2: Develop a comprehensive marketing and branding program.
  • Action O.1.3: Recruit Board members who are eager to be actively engaged in fundraising, events, and advocacy and membership development.
  • Action O.1.4: Develop sufficient cash reserves to provide long-term fiscal stability.
  • Action O.1.5: Cultivate partnerships with State, Regional, County, and City governments and advocacy organizations with goals that complement SCBC’s mission.

Goal 1:

Sonoma County has a transportation network, public policy, and patterns of development in which bicycling is a viable and appealing option for all.

Strategy 1.1: Advocate for development of bicycle facilities having countywide or multi-jurisdictional significance.

  • Action 1.1.1: Support development of the following major bicycle projects:
    1. The Sonoma Marin Area Rail Transit (SMART) project bicycle path connecting Cloverdale to Larkspur in MarinCounty.
    2. The Sebastopol Petaluma Trail.
    3. The Sonoma Valley Trail, adjacent to Highway 12, connecting Santa Rosa to Sonoma.
    4. The Santa Rosa Community Connector bicycle and pedestrian bridge across Highway 101 from Elliot Ave to Edwards Avenue.
    5. The Rohnert Park bicycle and pedestrian crossing at Highway 101 and Copeland Creek.
    6. The Sonoma County segment of the San Francisco Bay Trail along San PabloBay including the 8th Street East connector to the City of Sonoma.
    7. The Highway 1 Bodega Bay Bypass trail.
  • Action 1.1.2: Protect the safety and connectivity of existing bicycle facilities with an emphasis on maintaining and protecting existing regional Class I trails.

Strategy 1.2: Support the Cities, County and Sonoma County Transportation Authority in implementation of their bicycle plans by developing political support for projects and helping to secure funding necessary to build bicycle infrastructure.

  • Action 1.2.1: Review and comment on development projects and provide comments on how projects can best support bicycling.
  • Action 1.2.2: Increase the share of short trips (under 3 miles) taken by bicycle from 1.1% to 10% by 2020.
  • Action 1.2.3:  Continue to update and promote the SCBC’s Sonoma County Bike Map

Strategy 1.3: Encourage development and passage of strong, relevant legislation and regulations on behalf of bicyclists.

  •  Action 1.3.1: Work with Cloverdale, Healdsburg, Windsor, Rohnert Park, Cotati, Sonoma and Petaluma to adopt an anti-harassment ordinance similar to those codified by Santa Rosa, Sebastopol and the County of Sonoma.
  •  Action 1.3.2: Attend meetings of all local, regional, and state decision making bodies whenever decisions that affect bicycling are being considered.
  • Action 1.3.3: Work with local representatives in the California legislature and other California bicycle advocacy organizations to:
    1. Amend the California Vehicle Code to allow yield on stop for bicycles.
    2. Adopt a State-level Vulnerable User Law similar to Oregon.
  • Action 1.3.5: Participate as a member organization of the Caltrans District 4 Bicycle Advisory Committee.

Strategy 1.4: Ensure local and regional governments always consider the interdependence between development and transportation when making land use decisions.

  •  Action 1.4.1: Identify and promote land use policies that reduce dependence on automobiles and increase transportation options for all.
  •  Action 1.4.2: Work with transit agencies serving Sonoma County to make sure bicycles can be accommodated on buses and trains, and secure bike parking is available attransit hubs and train stations.
  •  Action 1.4.3: Work with the Sonoma County Transportation Authority /Regional Climate Protection Authority (SCTA/RCPA) to develop countywide standards for evaluating and mitigating transportation-related greenhouse gas emissions.
  •  Action 1.4.4: Work with SCTA/RCPA to develop countywide standards for evaluating and mitigating impacts to bicyclists and the bicycle transportation network for projects subject to environmental review.
  •  Action 1.4.5: Work with local, State adn Federal representatives and other California bicycle advocacy organizations to maximize the share of transportation funding reserved for non-motorized transportation.

Goal 2:

Sonoma County has a culture where bicyclists of all ages feel safe when bicycling in Sonoma County.

 Strategy 2.1:  Create a culture where drivers, bicyclists, and pedestrians treat each other with courtesy and respect, with crash rates reduced by 50% of the 2011 rate by 2020.

  •  Action 2.1.1: Work closely with local and state law enforcement agencies and the League of American Bicyclists (LAB) to develop an effective training program for bicyclists.
  • Action 2.1.2: Continue to provide and expand bicycle street skills courses in Sonoma County.
  • Action 2.1.3: Supply information to driver education providers regarding how to share the road with bicyclists.
  • Action 2.1.4: Develop an advertising campaign to educate the public of everyone’s rights and responsibilities on the roads.
  • Action 2.1.5: Develop a program to provide basic bicycle safety equipment, such as lights and helmets to people in low income and underrepresented communities as well as the homeless and indigent.
  • Action 2.1.6: Reduce bicycle theft and increase return of recovered stolen bicycles to their owners. Work with law enforcement online resources such as Sonoma County Bike Watch to increase awareness of stolen bikes.

Strategy 2.2: Expand the demographic and social range of people involved in bicycle riding and advocacy.

  •  Action 2.2.1: Meet with environmental, labor, social justice, and other advocacy groups in Sonoma County to identify opportunities for collaboration.
  • Action 2.2.2: Reach out to bicyclists who have not previously been engaged in advocacy, such as BMX and off-road riders, triathletes, and competitive recreational bicyclists.
  • Action 2.2.3: Engage the Latino community by expanding the diversity of programs and stylization of advocacy to promote development of bike culture in areas such as Roseland and SonomaValley. SCBC will provide outreach materials in Spanish and have at least one native Spanish speaker on staff.
  • Action 2.2.4: Develop and promote Ciclovia/Open Streets events.

Strategy 2.3: Establish regularly scheduled beginner level rides in various locations throughout Sonoma County. Provide mechanical support, mentors, and street skills instruction to make the events as enjoyable as possible for beginning cyclists.

  •  Action 2.3.1: Identify sustainable funding sources for social bike ride events.
  • Action 2.3.2: Meet with local representatives of communities to identify the best time and location for social bike ride events.
  •  Action 2.3.3: Partner with local bike shops to support social bike ride events.

 Strategy 2.4: Develop and implement a marketing plan to promote bicycling as an everyday activity.

  •  Action 2.4.1: Produce public service announcements on social media, radio, television, billboards, social and in print to raise public awareness of the benefits of bicycling.

 Strategy 2.5:  Expand Safe Routes to School to include as many school districts in Sonoma County as possible.

  •  Action 2.5.1: Develop sustainable funding to support Safe Routes to School programs.
  •  Action 2.5.2: Work with City and County public works departments to identify opportunities for infrastructure and non-infrastructure grants that improve safety for students.
  •  Action 2.5.3: Assist local agencies in applying for Safe Routes to Schools grants.
  •  Action 2.5.4: Promote Safe Routes to Schools programs through events such as Walk and Roll to School Day and bicycle rodeos.
  •  Action 2.5.5: Expand Safe Routes to Schools programs to middle and high schools.

Strategy 2.6: Expand SCBC’s valet bicycle parking program so that secure bicycle parking is available at all events in Sonoma County where there is an opportunity to increase the number of people bicycling to the event.

  •  Action 2.6.1: Meet with promoters of major public events that currently do not yet provide valet bicycle parking to identify what is necessary to make valet bicycle parking available at most venues.
  •  Action 2.6.2: Work with Cities and the County to require secure valet bike parking at all large events.
  •  Action 2.6.3: Establish local groups to provide support and staffing for valet bicycle parking throughout the county.
  •  Action 2.6.4: Obtain a vehicle capable of transporting bike parking equipment and the SCBC bicycle fleet to bike rodeos, and providing support for social bike ride events.

 Goal 3:

Sonoma County continue to be recognized as a world class location for recreational and competitive bicycling.

 Strategy 3.1: Encourage the Cities, County, Businesses and Schools to apply for Bicycle Friendly Community certification by the League of American Bicyclists. Achieve Silver certification for at least one city by 2020.

  •  Action 3.1.1: Educate City and County staff, tourism bureaus, law enforcement, and chambers of commerce on the advantages of certification and advocate for improvements needed to achieve certification.

Strategy 3.2: Work with the Cities and County to create a unified permitting system that will create a “one-stop”, streamlined application process for large bicycle events and tour operators.

  • Action 3.2.1: Coordinate communication and outreach between local government, event promoters, and tour operators.
  •  Action 3.2.2: Assist the Cities and the County in securing funding for a countywide event coordinator position.

Strategy 3.3: Enhance national and international recognition of Sonoma County as a destination for bicycle tourism.

  •  Action 3.3.1: Support efforts to encourage and retain cycling-related events in Sonoma County.
  •  Action 3.3.2: Support development of a marketing campaign for bicycle tourism in Sonoma County in partnership with tourism bureaus, and chambers of commerce.
  •  Action3.3.3: Encourage Regional Parks to promote Sonoma County as a bicycling destination.

 Goal 4:

Sonoma County Department of Health Services, Sonoma County Office of Education, and local health and education organizations promote the health, social and environmental benefits of bicycling..

Strategy 4.1: Collaborate with the County Department of Health Services to develop an Active Living Task Force for Sonoma County. An Active Living Task Force would implement the U.S. Centers for Disease Control & Prevention public health strategy of creating active community environments to improve public health.

  •  Action 4.1.1: Establish a partnership between SCBC and the Department of Health Services.
  •  Action 4.1.2: Create a coalition of organizations to support development of an Active Living Task Force.
  •  Action 4.1.3: Increase the percentage of students who walk or ride to school to 30% over 2011 percentage by 2020.