OUR VISION: Riding a bicycle becomes an everyday activity for transportation, recreation and exercise throughout Sonoma County for everyone. Bicycling is considered a standard form of transportation by local governments and safe transportation options for bicycle riders are always included in decision-making. As a result, the people of Sonoma County enjoy healthier lifestyles, a cleaner environment and safe cycling choices.
OUR MISSION: The Sonoma County Bicycle Coalition promotes bicycle riding for transportation and recreation through government advocacy and public education for the community about bicycle safety, the benefits of bicycling, including good health and protecting the environment.
OUR VALUES: We strive to do our work in the spirit of collaboration, compassion, flexibility, tenacity, and creativity.
STRATEGIC FOCUS #1: ACHIEVING FINANCIAL SUSTAINABILITY
Over the past several years, our budget has stayed relatively stable with 75% of our revenue coming from a single government grant. To grow as an organization – especially our advocacy and adult education programs – our chief goal is to increase our revenues and diversify our income stream.
Actions:
- Create Board fundraising committee, which will
- Conduct a risk assessment regarding the use of reserve funds to hire additional staff
- Participate in fundraising and cultivating donors
- Hire development position
STRATEGIC FOCUS #2: GROWING THE MOVEMENT
Achieving the changes we wish to see in our county requires the activation and participation of our members and partners. We can’t do it alone! Our goal is to increase and deepen our collaborations and partnerships with other cycling organizations as well as other community groups with missions adjacent to ours.
Actions:
- Convene a Bike Summit, inviting ALL the different cycling groups and organizations to engage, discuss priorities, and find synergies
- Increase our membership numbers and double their level of engagement
- Hire bilingual outreach staff
- Create 2-3 more local advocacy teams
- Create more engagement opportunities via more frequent small community rides & social events
- Explore opportunities to involve parents as advocates
STRATEGIC FOCUS #3: MAINTAIN AND GROW QUALITY PROGRAMS
Our programs are the means through which we achieve our mission. Our goal is to hone the implementation and marketing of our programs for maximum reach and effectiveness.
Actions:
- Identify strategic partnerships for Bike Valet program
- Re-imagine/ re-brand Smart Cycling program
- Relocate the SCBC office
- Apply for new funding when the SRTS grant expires
- Hold a staff retreat for strategic planning of programs (year one)
updated 11/21/2024